Asian customers with their preference for trendy fashion are highly coveted by retailers.
British menswear retailer Hackett announced that Asia will be the focus this year with plans of opening more stores.
With the Chinese loving all things British, China is a particularly promising market for the label. The British retailer will open four new stores in mainland China, adding to the five it already has there and the two in Hong Kong.
Hackett feels that Asia could be huge for the brand because Asians understand the heritage and quintessentially Britishness of Hackett. “Yes, I find that guys in Asia are much more aware of fashion. My feeling is that they are more open to new fashion and appreciate the quirky way that the British wear their clothes,” Jeremy Hackett, the founder of the brand, tells The Telegraph.
Hackett currently has 80 standalone stores and 59 concessions worldwide.