Bloomingdale’s Celebrates Chinese New Year with Pop-Up Shops

on January 15 2013 | in Events Retail Travel | by | with No Comments

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Recognizing the importance of Chinese consumers, Bloomingdale’s is already prepared with special offers to celebrate the Chinese New Year — The Year of the Snake, which is on February 10 this year. The chain’s most prominent North American stores – as well as specially designed pop-up locations – will be hosting special events and giveaways.

“Bloomingdale’s is excited to not only recognize and celebrate this special holiday, but the entire Chinese culture. It is our hope that Chinese consumers and tourists, along with all of our loyal shoppers, will enjoy the festive holiday and culture rooted in tradition,” said CEO Michael Gould.

At the New York City, Chicago, San Francisco, and Costa Mesa, CA, locations, shoppers are invited to participate in a version of the red envelope tradition from February 7 to February 10. Guests take an envelope and hope to find bMoney cards worth $8, $88 or $888 based on the traditional Chinese lucky number. A special Forty Carrots yogurt in Taro Root flavor and a limited-edition shopping bag to commemorate the New Year are also up for grabs.

Bloomingdale’s launched limited-edition pop-up stores featuring some of their favorite brands, like Seven For All Mankind, Altru, Asian Loft, Audiology, Baccarat, Christofle, Carmen Marc Valvo Couture, Charles Philip Shanghai, Chaser, DCI, J Brand, Kenneth Jay Lane, Maximilian, me.n.u, Natori and Salvatore Ferragamo.

Programs for Chinese tourists visiting New York, Chicago, Miami, and San Francisco have been installed, including a savings pass and free-gift-with-purchase offers. Bloomingdale’s staffs 187 Chinese-speaking customer service associates, including both Mandarin and Cantonese.

Boomingdale’s festivities will continue through February 18.

 

[wwd]
photo credit: bloomingdale’s

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