Beijing remains a key market for Italian menswear brand Canali. As part of its strategy to bolster its presence in China, Canali has decided to open another store in Beijing, its ninth in the city.
Located in the China World luxury shopping mall, the 2,800 square feet store features marble, varnished crystal, fabric and oak to provide a refined and warm environment. The store has expansive display windows with the signature Canali texture and sophisticated lighting that face both the street and the inside of the mall.
While the luxury market continues to fret the slowdown in China, luxury brands remain steadfast in executing its China strategy, including store openings. Canali indicated that there will be more key openings in China this year.
Canali recently kicked off a campaign, 200 Steps, featuring American actor Michael Douglas.