Luxury retailer Barneys New York has long been a destination for international tourists.
Now international shoppers can get the goods in their home country. Barneys NY will ship internationally from its website barneys.com to 90 countries including China.
International tourists represent one-third of Barneys’ customers. In some flagships like Madison Avenue and Beverly Hills, it’s closer to a 50-50 split, according to Daniela Vitale, chief merchant and executive vice president of Barneys New York.
Previously the company only ships to U.S. customers, but with the launch of international shipping, customers around the world can shop the same way its domestic customers do.
“Barneys has always been a destination for international tourists and it is a natural step to offer our web services to the rest of the world. Barneys has incredible global brand recognition, but we could only service here in the US. International shipping has fundamentally changed that reach,” Vitale said.
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