Following luxury bags, couture, hotels and cars, luxury yachts are coming to China for new buyers.
The British yacht maker Sunseeker International is one of them. In June, it sold the 33-meter Sunseeker Predator 108 Special Edition yacht to a Chinese real estate company Dalian Wanda Group. Chinese media reported it is China’s largest-ever imported yacht. Priced around US$11.3 million, the yacht is set to arrive in Shanghai port later this month.
In fact, China’s potential for splurging on expensive boats could be clearly sensed in April at the 2010 International Boat Show held in Shanghai, which attracted visitors all over Asia, even the U.S. and Europe.
More than 300-million-yuan (US$43.8 million ) deals were made during the four-day exhibition, with attendants including top International yacht makers such as Sunseeker, Jeanneau, Princess and the Ferretti Group.
According to the press release, two boats of the French maker Couach with the price tags of 40 million yuan(US$5.8 million) and 70 million yuan(US$10.2 million) were purchased by two loaded mysterious Chinese buyers.
Chinese domestic boat makers also joined the market. With slightly lower prices, companies such as Xiamen Yihong and Shantou Yangfan all sealed some sweet deals with Chinese customers.
But ironically, many Chinese buyers have no clue about boats. Local media recently reported a wealthy businessman from Inner Mongolia, a region not even close to sea or any big lakes, bought a yacht to play mahjong. He built an artificial lake in his garden to place the boat.
photo courtesy of sunseeker international