Beauty brand Jo Malone London will make its mainland China debut in April with a counter in the Shin Kong Mitsukoshi department store in Beijing, reports Women’s Wear Daily.
Opening on April 16th, the retail space will offer consultations, including gifting advice and custom scent creation, as well as hand and arm massages at the “Tasting Bar.”
Fabrice Weber, Estée Lauder Company’s president of the Asia-Pacific region, said of the mainland China expansion, “We believe that the understated luxury of Jo Malone London, along with the brand’s use of high-quality and rare ingredients, will appeal to the very discerning Chinese consumer.”
In an interview with WWD, Estée Lauder global president Maureen Case announced plans for a stand-alone store in Beijing, which will open in December. Furthermore, she sees the potential for China to become a top market for the brand internationally, stating, “Forty-seven percent of Chinese women use fragrance already.”
Case noted that she could easily foresee opening 50 Jo Malone stores in China over the next few years with a combination of department store retail space and standalone stores.
This expansion into mainland China will build on the company’s existing success in Hong Kong, Japan, and South Korea.
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