China’s First Lady, Peng Liyuan, has become an internet sensation and fashion icon. She also has unofficially taken on the title of beauty brand ambassador.
During her visit to three African nations in March, Peng brought Pehchaolin beauty products as gifts for the local officials — a huge endorsement and visibility for the Chinese brand that helped boost its sales and that of other domestic beauty brands.
One of the oldest Chinese beauty and skincare brand in China, Pehchaolin was established in 1931. Its products are more mass market than high-end, but e-commerce has given the brand the biggest boost in sales. Pehchaolin sells about 4,700 sets of a series of skin care products a month on Tmall, one of China’s largest B2C sites, while its other skin care lines have similar sales.
In recent years, Chinese beauty brands had to fight for market share with their foreign competitors, such as L’Oreal and Estee Lauder. These domestic brands are getting an opportunity to re-emerge as a result of the “Peng Effect” or the popularization of domestic Chinese brands by the First Lady, according to news site Want China Times.
In addition to Pehchaolin, other well-known domestic beauty brands that will reap from the “Peng Effect” include:
Owned by Shanghai Jahwa United Co., Herborist is a Chinese beauty brand that specializes in using Chinese medicine and herbal science for its products to cater specifically to the Chinese bodies. Its main collections include its Tai Chi Line, Re-energizing Line, and After-Sun Care Line. Created 110 years ago in Shanghai, Herborist is now a recognized name throughout Asia, North America, and Europe.
What perhaps is the oldest beauty brand in China, Shanghai Vive rivals its foreign competitors and has a strong foothold in the Chinese beauty and skincare market. The brand combines Western techniques with Chinese methods to create “secret recipes” for its skincare products. Shanghai Vive has since increased its product mix to also include jewelry and leather goods.
Founded in 1999, Inoherb offers skincare products for both men and women. As its name suggests, the brand emphasizes its use of herbal medicine and natural ingredients. It is also one of the few Chinese brands with its own online shop.
photo credit: pehchaolin, herborist, shanghai vive, inoherb