China’s cosmetics market is projected to reach over RMB710 billion (US$115.5 billion) by 2017, up from the estimated RMB404 billion (US$65.7 billion) in 2014, according to iResearch. The annual growth rate is expected to be about 20 percent.
The Internet is playing a growing role in cosmetics sales even though Internet sales currently account for a relatively small share of China’s total cosmetics sales.
According to China Internet Watch, China’s top 20 brands accounted for 21.3 percent of the total pageviews in China’s cosmetics market.
China’s top 20 cosmetics brands by total pageviews are:
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