Renault Zooms In On China’s Smaller Cities

on March 11 2014 | in Auto | by | with No Comments


China is Renault’s priority market and the company is especially keen on small Chinese cities and rural areas.

Currently the French automaker has a tiny slice of the Chinese market with 34,000 vehicles sold in China last year. Renault imports cars to the Chinese market and “the sales volume are mainly contributed by crossover model Clios through 80 dealers in a niche market,” reports China Daily.

The automaker expects to expand its dealership network to 150 by 2016 and aims to sell 750,000 units over three stages after starting production in China in 2016.

Jerome Stoll, executive vice-president, Renault S.A.S., said that “the company will sell 150,000 units in the first stage in 2016, and annual sales will climb to 350,000 in the second step, and then hit 600,000 in the third stage or even touch 750,000.”

Renault expects to take about a 3 percent market share in China, similar to its global share of the market.

image credit: CC BY-SA 3.0 thesupermat/wikipedia

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