Luxury automaker Mercedes-Benz is looking to rev up sales in China with the introduction of 20 more models in China over the next two years.
Mercedes has decided against large discounts on new cars, which has hurt its image, and will instead shift to launching more models and expanding its dealership network. The company believes this strategy will boost its China sales to 300,000 cars by 2015.
The company sold 195,000 cars between January and November, but trails rival Audi’s 444,000 deliveries and BMW’s sales of 354,000 vehicles in the same period.
Reuters reports that Daimler will introduce its C-Class sedan at the end of 2014, followed by compact crossover GLA, after introducing seven new or face-lifted cars this year.
As part of its turnaround strategy, Daimler merged its sales activities in China for imported and locally made Mercedes-Benz cars into a joint-venture company this past March.
image credit: mercedes-benz china