Mercedes-Benz may be on its way to become the world’s No.1 seller of luxury cars on strong sales from China.
Mercedes is currently the world’s third largest luxury automaker after second place Audi and first place BMW.
Mercedes’ February China sales jumped by 74 percent, boosting its overall sales by 17 percent. Audi’s February China sales grew by 6.9 percent and its overall sales was up by 6.8 percent. BMW has not release its February sales yet.
Daimler Chief Executive Officer Dieter Zetsche has set a goal for “Mercedes to surpass Audi and BMW to become the world’s biggest maker of luxury cars by 2020, rolling out 30 new vehicles by the end of the decade, a dozen of which will have no predecessor,” reports Bloomberg.
Mercedes implemented a turnaround strategy in China, which is starting to pay off. Rather than offering large discounts, the company decided to launch more models and expand its dealership network. Mercedes will introduce of 20 more models in China. The company believes this strategy will boost its China sales to 300,000 cars by 2015.
Demand for compact cars such as the CLA, A-Class and B-Class, as well as its redesigned flagship S-Class sedan is helping the automaker. It will introduce a new C-Class sedan at the end of 2014, followed by compact crossover GLA.
image credit: mercedes-benz china