British automaker McLaren Automative, which builds the £1 million P1 supercar, has entered China with an aggressive strategy to increase its presence in the world’s second-largest luxury car market.
“China is one of the most exciting and dynamic markets in the world where we will make every effort to be well received,” said Ron Dennis, McLaren chairman. “Our entry into China . . . represents a significant milestone in the development of the company.”
The automaker plans to open 13 Asian dealerships this year and eyes the region to account for a third of its future global sales, with China accounting for 10 percent, reports CNBC.
China and other emerging markets have become a battleground for ultra-luxury automakers such as Ferrari, Lamborghini and Bentley.
For the first six months of this year, Ferrari, which entered China in 2004, sold around 350 cars or 10 percent of global sales. Meanwhile, China is Lamborghini’s second-largest market after the US.
image credit: mclaren china