McLaren Accelerates in China

on October 30 2013 | in Auto | by | with No Comments

McLaren, China, supercar

British sports car manufacturer McLaren plans to double to eight dealerships after strong demand in China since its launch in September.

Despite recent slowdown in the luxury auto sector, China still holds tremendous promise for ultra-luxury cars such as Ferrari and Lamborghini.

“China will account for 10 percent of company volumes next year. If you look at the P1 – just 375 units are produced worldwide and out of this 38 have been sold in China,” Mirko Bordiga told CNBC referring to McLaren’s famous million-dollar sports car.

Demand in Asia has been robust, but Bordiga believed that the company has benefited from being the newest brand in China market. “They [China] like new things, things that are cool,” he said. “So since we are the new kids on the block, we are experiencing a lot of demand.”

As for going up against its competitors in China, Bordiga said: “The reality is that we only started producing road cars about three years ago, so we really have to learn our way through. But we have 50 years of F1 [Formula One racing] technology and we are applying that to our cars.”

image credit: mclaren china

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