To celebrate its 10 year anniversary in China and 100th anniversary as a company, Maserati has planned a China-Italy Centennial Rally and expansion of its dealership network in China.
Starting at the Imperial Ancestral Temple in Beijing, the 35-day 12,000 km journey that started last week will cross Russia, Belarus, Poland, Czech Republic, Germany, and Austria before ending in Maserati’s birthplace, Modena, Italy.
With 82 entrants, the rally will include the current Maserati lineup of the Quattroporte, Ghibli, GranTurismo, and Gran Cabrio, as well as classic cars from Maserati’s past.
To kick off the rally, singers from the Luciano Pavarotti Foundation performed Puccini’s Nessun Dorma with Maestro Paolo Andreoli at the Imperial Ancestral Temple, a place of worship used for important ceremonies during the Ming (1368-1644) and Qing (1644-1911) dynasties.
Over Maserati’s 10 years in China, the company has transformed from a niche brand to a serious player in the global luxury car market. With sales in China surging by 334% percent last year, Maserati plans to expand its network to 44 dealerships in China’s first and second-tier cities.
At the Beijing Auto Show in April, the company unveiled three new models to celebrate its centennial, the Alfieri concept, Quattroporte Zegna limited edition, and the special edition GranTurismoMC Stradale Maserati Centennial.
The new models were inspired by the company’s philosophy of “the opposite of ordinary.” The philosophy has guided Maserati for its first 100 years will serve as a guideline for the company’s future.
image credit: maserati