Luxury Carmaker Bentley Bullish on China

on March 8 2011 | in Auto | by | with No Comments

After a stellar year for luxury car sales in China in 2010, there are rumblings that luxury car sales are expected to slow.

Not everyone is ready to put a damper on this amazing run. China’s luxury car sales are estimated to reach 1.1 million units by 2015 according to J.P. Morgan and J.D. Power.

Unlike many dealers who think the Chinese market is saturated, Wolfgang Dürheimer, chairman and CEO of Bentley, remains extremely bullish on the Chinese market. In fact, Bentley will hold its global dealer conference in China this May.

Bentley plans to launch the Continental GT and Mulsanne in China shortly. While its product positioning will not change, Bentley will determine engine type based on local regulations and tastes, according to Mr. Dürheimer. The company also has considered introducing high performance hybrid luxury cars.

Bentley has 13 dealers in China and sold 815 Bentley cars in the mainland last year.

Bentley is expanding its sales network to 30 by the end of 2014, mainly targeting places with strong economic growth in second-tier cities of Shenyang, Dalian, Taiyuan and Xi’an.

While the U.S. is currently Bentley’s largest market, China is expected to replace the U.S. as the new market leader.

photo credit: bentley

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