Automobili Lamborghini’s latest model comes out this month, and the supercar’s prospects are looking good in China.
The automaker sold just 267 cars on the mainland, in Hong Kong and Taiwan in 2013. But the company has already has already received 300 orders for entry-level Huracan LP 610-4 from the same area, and is anticipating a profitable year, according to Stephan Winkelmann, Lamborghini’s president and chief executive.
“We have sales targets. We will do better than last year in terms of the total number of cars sold. And also in China we will do better than in 2013,” Winkelmann said in an interview with the South China Morning Post.
Lamborghini manufactures only two models of automobile: the 10-cylinder Huracan and the flagship 12-cylinder Aventador. The Huracan will serve as a replacement for the Gallardo, which finished its 10-year production run at the end of 2013. By the time Lamborghini stopped manufacturing the model, it had become the company’s best-selling car, with 14,022 units produced. Next year’s sales of the Huracan, which costs just under HK$4 million with tax, however, are expected to exceed any single year’s worth of Gallardo sales.
Winkelmann notes that the United States’ market for supercars is five times the size of China’s, providing prime opportunities for growth in the region. Though the current demand for Lamborghini cars is high, however, he is unsure of the company’s long-term success in the country.
“It depends on a lot of factors and we will see down the road how this is going to develop. To make a forecast is very difficult,” he said.
image credit: lamborghini