Bentley’s China Sales Up 61 Percent on Strong Flying Spur Demand

on July 11 2014 | in Auto | by | with No Comments

china luxury auto, bentley, Flying Spur, China sales, Chinese auto market

Ultra-luxury carmakers could have a banner year in 2014. Both Bentley and Rolls-Royce reported strong double digits sales gains of 23 percent and 33 percent, respectively, in the first half of this year.

Bentley’s China sales, which got a boost from the new Flying Spur, jumped by 61 percent. With 1,318 cars sold, China was Bentley’s second largest market and accounted for more than 20 percent of Bentley’s deliveries, according to the BBC.

Earlier this year, Bentley said it expected to reverse the China slump with the new Flying Spur. “We’re sure that we’re able to, let’s say, make an improvement over last year. The Flying Spur V8, with the lowest starting price among Bentley’s four-door sedans, ‘will open up a new avenue to the luxury brand,’ ” Ricky Tay, Bentley China’s managing director, said in March of this year.

A Flying Spur typically sells for around £150,000 (US$256,704), while a GT V8 sells for about £130,000 (US$222,477).

Bentley delivered 5,254 cars in the first six months of 2014, up from 4,279 cars in the first half of 2013.

“There is no question that some markets will remain tough, but we are confident of a good 2014,” said Bentley board member for sales Kevin Rose.

image credit: bentley motors

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