British luxury automotive company Bentley will offer its bespoke service to Chinese customers for its new SUV, the Bentley Bentayga.
The company will upgrade its showrooms to include Bentley Studios, which will begin taking custom orders for the Bentayga model later this year with the first vehicles being delivered in 2016, according to China Daily.
“Bentayga is an extremely important car for the Chinese market, where people like higher driving positions and off-road capability. It’s a crucial part of our development in China,” said Bentley Motors chairman and CEO Wolfgang Durheimer.
On Monday, the company debuted for the Chinese market the EXP 10 Speed 6 model, a plug-in hybrid car, at Auto Shanghai 2015. The car was first unveiled at the Geneva Motor Show in March. Many of the concept car’s elements, including the laser-printed, 3D-curved design of the metallic elements of the interior, will be used in the new Flying Spur, Mulsanne, GT, and SUV models.
After the EXP 10 Speed 6 debut at Auto Shanghai, Bentley CEO and chairman Durheimer commented, “In China, Bentley is the leading luxury car brand. With the updated style, luxury and performance features across the Bentley range for 2015, we are confident that our Chinese customers will continue to demonstrate great passion for our brand.”
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