Audi hasn’t been shy about their recent successes in China. “In the year 2012, we continued the success story in our biggest sales market,” said Luca de Meo, member of the board of management for sales and marketing. While the Audi models of various classes have taken off recently – the A4 L, A6 L, and Q5 series built in Changchun, especially – the new A8/S8 is breaking every record possible.
The Chinese are infatuated with its power. The A8/S8’s 4.0-liter twin-turbo engine, generating 520 horsepower, can go from 0 to 62 mph in 4.2 seconds. As the car’s ad campaign claims, it has the potential to “heighten every moment.” Audi describes the vehicle as “engineered for performance, but wild enough for any imagination.” This year, with 18,857 units sold in China, the A8/S8s saw the largest gain, up 51.7 percent from last year. “With this record we have increased our lead over the competition, further strengthening our number one position in the premium segment in China,” de Meo said.
The three models built in Changchun set a new record as well: 322,700 vehicles for a year-on-year increase of 28.1 percent. The Q5, A6, and A4 all lead their respective segments in China. The Audi Q7 sold 21,360 units (a 10 percent increase), and the Q3 SUV has sold 2,145 units since mid-2012.
Audi arrived in China a quarter of a century ago. It operates approximately 290 dealerships in 130 cities there. By the end of 2013, the Audi Q3 will be produced at a new site in Foshan, southern China.
photo credit: audi