Red Luxury is all about china luxury: brands – lifestyles – trends.
China is bursting into the luxury retail world. The power of the Chinese consumer is growing. To succeed in the global market, companies need to capture the hearts of the 1.3 billion Chinese consumers.
With a proliferation of news on Chinese luxury consumers at home and abroad, we offer you the best angle to some of the most relevant content on luxury brands and Chinese consumer preferences curated from on- and offline media.
China clearly offers a tremendous opportunity, but only those that can keep up with its fast-changing culture and consumers will have a chance at winning.
Red Luxury Team
Linda Chew, Strategist/Editor. A China-watcher who is passionate about trends and innovation — what’s new, what’s ground-breaking, what’s hot and what’s not. With nearly two decades of experience in consumer research and consulting, she knows how to find headline-worthy news in research and the insights behind your next big idea.
Contributing writers from the US, Shanghai, and Beijing.
photo credit: prada