Red Luxury

The grand opening of Juicy Couture’s 4,300-square-foot flagship in Sanlitun, Beijing is Thursday.

The opening celebration will include ribbon-cutting by Chinese actress Jingchu Zhang and a fall/holiday fashion show. Juicy’s president and chief creative officer LeAnn Nealz has flown in for the festivities.

Designed to resemble a château, the Beijing store is whimsical and eclectic with a color scheme of pink, gold and cerulean blue. The store features a dazzling marble staircase with signature Juicy Couture charm-and-chain necklace motive railing and a large crystal chandelier overhead. Dressing rooms are adorned in Juicy Couture poppy and French-inspired textile wallpaper. For an intimate atmosphere, lounge furnishings are placed throughout the store.

The store will offer a large selection that includes women’s, girls’ and babies’ collections, shoes, intimates, swimwear, fragrance, accessories, jewelry, sunglasses, and small leather goods.

Juicy Couture has been in China since 2006. It will have 38 stores in China and 22 stores in other Asian countries by year-end.


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